Red Bull is a popular energy drink brand that has a strong association with extreme sports, adventure, and excitement. We focused our integrated media campaign for Red Bull on promoting the brand’s image as a lifestyle choice for young, active individuals who seek adventure and excitement in their daily lives.
The campaign involved multiple media channels such as social media, television, print, outdoor advertising, and events. The messaging was consistent across all channels, highlighting the brand’s unique selling proposition of providing energy and a sense of adventure.
The Team went through the entire process of designing an integrated media campaign for Red Bull in different stages:
Research and Discovery: It’s important to identify Red Bull’s target market and create personas to understand their needs, wants, and behaviours.
Brainstorming: Designing the look and feel of the campaign is important to create a consistent brand image. The voice and tone of the campaign should align with Red Bull’s brand personality.
Creating: It is important to execute the campaign based on the research and brainstorming stages.
Pitching: Team creates a compelling pitch that showcases the key elements of the campaign, such as the target market, SMART goals, creative direction, and deliverables.