Sprout is an application that has a simple yet effective way to track your bad habits and behaviour patterns to keep yourself on track. The main intention of the app is to help you deal with your bad habits and as a reward, you help the planet by planting trees!
The app will let you record and review the habits you want to quit by checking several different factors and deal with bad habits by rewarding, motivating, and conditioning yourself.
As the team member responsible for the User Experience Plan/Strategy for Sprout, my task was to ensure that the application provided a seamless and enjoyable user experience. My role involved conducting user research, analysing user feedback, and developing strategies to optimize the user experience based on the insights gathered.
I conducted extensive user research to gain a deeper understanding of the target audience, their needs, and their pain points. This involved surveys, interviews, and usability testing to gather data on how users interact with the application, and to identify areas where improvements could be made.